Imagine a lovely leather Prada jacket. Feel how soft the buttery leather is. The retail price is $4000, but the price tag reads an unbelievable $400. Now, imagine a chic little boutique with chandeliers and a friendly, helpful staff. Believe it or not, you are standing in Goodwill's Second Debut2, an upscale shopping experience like no other. From the moment you walk in, you are treated to a knowledgable sales staff, all trained in styling apparel and assisting the customer to find the perfect outfit and accessories.
Merchandise is hand picked, some items being vintage, while other items still bear their original price tags. In fact, a Moschino Cheap & Chic dress was donated recently and still attached was the $995 price tag! I spotted a few fun vintage items. A floral romper from Laura Ashley, while making me look like I'm stuck in an 80's time warp, will make a great outfit for some trendy hipster. Many an adorable vintage bag was also on display, as was a good selection of jewelry.
I visited the location at 1825 University Avenue in St. Paul's, Midway neighborhood. The boutique is housed in a funky, fun renovated gas station, directly across from the soon to be opened Green Line. Clothing brands range from Banana Republic, Chico's to Tory Burch, Nannette Lepore and Escada. Pricing is determined based on retail price and adjusted accordingly. Prices are eventually reduced, but like in all Goodwill situations, if you like it, buy it!
During my visit, I perused racks of dresses, skirts, tops and jeans, of all sizes and brands. Displays are done creatively to display the entire ensemble, jewelry, shoes and bag included. Manager Amy explained that customers can and often buy the entire display. She and her staff take the guesswork out of shopping, turning getting a fabulous deal into an even better, fabulous experience.
Goodwill also operates another Second Debut located at 4300 W. 36 1/2 Street, in St. Louis Park. Opened in 2005, this location also features wedding/formal ensembles, menswear and artwork housed in a 15,000 sq ft facility.
Donations are accepted at both stores, keeping in mind that items need to be stain/odor free, in excellent condition and quality designer brand.
On April 12th, Second Debut2 will be celebrating it's 4th anniversary, with refreshments, a drawing for a $25 gift card and, what else, but a sale! Both locations will be offering a 20% discount store wide. Plan to stop in for great deals and fashionable finds.
Second Debut 4300 W. 36 1/2 St, St. Louis Park-(952)922-2640
Second Debut2 1825 University Ave, St. Paul-(651)645-5048
Hours of operation: Mon-Fri 10-7. Sat 10-6 Sun Noon-5